When was the last time I placed a mail order for a U.S. Mint product? In fact, when was the last time I called the U.S. Mint’s toll-free number to place an order? If you check your record, I have never placed a mail or telephone order. All of my orders have been made over the Internet with your online catalog. Then why do you persist in sending advertisements via the Postal Service?
How much does it cost for the U.S. Mint to send postal advertisements to me and others who have only placed orders online? Aside from the postage, which I am sure you are paying bulk rates, how much are you paying to print these materials, process the mailing list, and transport these pieces to the bulk mail center?
Today, I received the latest mail advertising the America the Beautiful Quarters Proof Set. Forgetting the fact that I never order partial sets, I have never ordered products from the U.S. Mint based on mailed advertisements. If the U.S. Mint Marketing Department had performed basic business intelligence, not only you would know that sending postal advertisement has not influenced a my purchases but I am on every email list that the U.S. Mint offers. It seems obvious that the U.S. Mint does not use business intelligence to help with their sales.
While producing a top-notch product is very important to you and the collecting public, being able to run the bureau with efficiency is also important. Part of that is to know that sending postal advertisements to people like me is a waste of money at a time when every cent counts. I hope that you can fix this issue so that you can improve the fiscal performance of the U.S. Mint.
6 comments:
i'm also receiving brochures, etc from US mint (w/c evetually go to waste). Internet has all the info i need so why let brochures accumulate dust on my table?
I too agree to fact that sending postal marketing mails is a waste of time. Because none of us have the patience or the time to go through these mails. It's better these marketing strategists try their minds on newer innovative ways to reach people. The best choice is using the internet. Recently I came across a site called colnect(http://colnect.com)available in 58 languages. It has a huge list of collectors across the globe and collectibles like coins, banknotes, phonecards,stamps etc. It looks pretty cool place for collectors looking to trade, swap, exchange and enchance their collection. I recommend this site to passionate collectors to have a look. You will surely like it.
I too agree to the fact that sending marketing postal mails in this modern era is a waste of time. Become none of us have the patience or time to read them. Its really mind boggling to imagine the amount of time and effort put on such an ineffective exercise. Its high time these marketing strategists get their hands on newer and innotative ways to reach us.
I loved this one!
YES - every time I get those I think - how much does it cost to print and mail those ads - and how much does all that advertizing that no one looks at (but people get paid big salaries to produce) goes into the additional premium we have to pay the mint for their coins??
Well said!!
To Scott (and all those who commented above): I don’t think it's the Mint's fault that you're receiving printed product flyers -- indeed, the blame is on yourselves since you must've told the Mint to snailmail you flyers when you first signed up for a Mint account. It's very simple to stop receiving printed flyers. Just sign into your Mint account, click "Edit My Account", scroll to the bottom and make sure you answer No to "Join the US Mint mailing list" option, then you're all set and won't ever receive a printed flyer from the Mint. Do please publicize this info to save paper and to cut the Mint's marketing cost (which is ultimately passed onto us).
To Mint Customer....
It isn't that simple. Several years ago when I opened my account with the Mint I checked "No" on joining their mailing list. I STILL receive all those useless fancy brochures that go directly in the garbage. Any other suggestions??
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